Stakeholders in the Coffee Industry- Practice post

Within the coffee industry, there are various stakeholders with various interests and influences.

These stakeholders can be prioritized within any given organization.

1.     Customers are interested in value, quality coffee as well as receiving good customer service. They are able to influence through the organization’s revenues, whether it be through their own purchases or recommending the organization to others.

2.     Shareholders are interested in having profit growth, they want the organization to succeed in order to make money. They can influence who oversees the organization’s operations and may have a say in how to continue and if there should be a change in operations.

3.     Suppliers value getting payment on time and having opportunities for growth of purchasing from the organization. Suppliers influence the coffee industry’s quality, prices, and product availability.

4.     Employees are after job satisfaction, it is not often one comes across an unpleasant barista. Therefore, employees influence the service quality in the coffee industry, as it involves direct contact with the consumer.

5.     The government is primarily interested in whether on not the organization operates legally. The government decides how much the product is taxed and the regulations involved in selling the product such as food and drink licenses and permits.

6.     Competitors are interested in the success of the organization. They may influence the organization’s strategy and prices.

7.     Communities are interested in offering local jobs and creating a pleasant environment. Communities can influence an organization’s existence through its opinion and whether or not the community sees the organization as being beneficial to their community. For example, a community may not want a franchised coffee shop because they only shop locally.